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Performance · Web Development

Why Speed Is the Most Underrated Feature of Your Website

ETeam Enciphor··1 min read

Every extra second your website takes to load costs you visitors. Google's research has shown that the probability of a mobile visitor bouncing rises sharply as load time goes from one to several seconds.

Speed affects rankings

Google uses Core Web Vitals (loading speed, interactivity and visual stability) as a ranking signal. A faster site has an edge over slower competitors.

Speed affects sales

Fast pages feel trustworthy. Slow pages feel broken. Especially on patchy mobile networks, every kilobyte counts.

How we make websites fast

  • Edge hosting on a global network, so your site is served from a data centre close to each visitor
  • Modern image formats like WebP and AVIF
  • Minimal JavaScript and no bloated page builders
  • Smart caching and prefetching

The best part? Modern edge platforms make world-class hosting affordable, and often free, for small business websites.

Want to know how fast your site is? Ask us for a free audit.

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